10 Important Things To Keep In Mind Before Starting An Online Business

These ten factors may not necessarily appear in the same order as listed below but certainly, they are vital for the issue at hand.

HERE ARE THE TEN QUESTIONS TO ASK YOURSELF:

1. What type of online business do I want to engage in?
2. What do I have on offer that will be better than my Competitors in my niche?
3. Do I need to prepare a business plan for my business?
4. How much will it cost to set up my business?
5. Is my business online based or BOTH online and offline?
6. Do I need a dedicated website for my business and how much will it cost?
7. How will I market my business whether online or offline?
8. What is the right strategy to use to market my business?
9. Am I getting value for money in advertising my business?
10. Am I reaching the right audience with my advertising?

Having a positive answer for all these questions can only lead you to the next stage of your pursuit of running an online business.

Engage yourself in research into the business you want to get involve in and have a go at it. Take for instance, the Mobile Phone Industry. Statistics have shown the total number of mobile phone users worldwide from 2013 to 2019. For 2017 the number of mobile phone users is forecast to reach 4.77 billion. Customers and potential customers use their mobile phones to browse the internet for Products and Services more than a Laptop or Desktop computer, so it make sense for business owners to utilize this piece of technology for marketing their products and services. This could suggest that there is an opportunity to tap into the mobile app industry to meet the needs of these businesses requiring mobile apps.

Millions of apps for almost anything you can think of, are now in circulation whether for free download or at a cost. You might ask, why don’t I have a slice of the pie and start a mobile app business? The excitement kicks in, but one has to have some kind of knowledge about the whole App design process. This will probably force you to dig deeper into your research on the whole aspect of mobile app development. With this being established, my first question is answered; through study and research, you have made an informed decision to get involved in Mobile App Design and Development. But, what will you be offering that will be better than your Competitors? This is not a simple question to answer, but to say the least, strive to offer quality products and services to customers, and simply make your Products and Services more affordable while maintaining quality.

Starting a business without some kind of a business plan is like driving onto a very long motorway with 1/4 tank of fuel, with the hope that it will take you to the next service exit. The business plan will give you a breakdown of what you need for the business even though success is not guaranteed, as there are a number of opposing factors along the way.

There are a lot of businesses with little or no startup cost as opposed to other businesses with huge startup cost. It also depends on whether your business will both be online and offline. You have to decide if the business you want to indulge in, has minimal startup cost.

To setup an online business, does not have to cost an arm and a leg, if you take the time to do extensive research into the business you want to get into.

If your business is online based, advertising it to the right audience can be a huge task. Finding the right sources to advertise your business, can be quite challenging and risky as this is where you can spend huge sums of money to advertise, but yet get little return on investment if the advertising strategy is wrong.

Advertising a business to a targeted audience involves a number of factors like;

1. Google Indexing
2. Search Engine Optimisation (SEO)
3. Domain Authority (DA)
4. Page Ranking (PR)
5. Back links
6. Social Media
7. Joining Forums
8. Blogging
9. Google AdWords
10. Google Analytics
11. Keywords Research

To do all of these stuff can be demanding and boring, but if you need success in any business, you just have to get on with the task at hand.

Handing over this challenging task to an SEO Expert can be quite expensive. If you put the time and effort in and do your research and utilize the available SEO tools on the Market, believe me, you can bring your online business to life without ‘breaking the bank’.

To conclude, I would say to minimise business startup costs, try to do as much as you can yourself. When you have exhausted all avenues, seek help.

I did not need any website design experience to build the Apptitecture’s website. Therefore, not having to ask a web designer to build a website, has saved me some money which I was able to channel elsewhere in the business. Starting an online business can be quite daunting but with hard work and determination, you can have a successful business in the end.

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How to Live a More Exciting Life With Network Marketing

If you are a network marketing professional then you have the ability to live an amazingly exciting life. In this article, we are going to talk about how to live a more exciting life with network marketing.

When you are working in network marketing you have the ability to be working from anywhere in the world now that we have the internet. There is no reason to be constrained to one area of the world. We can go anywhere in the world and still support our teams and show people how to be successful in our organizations.

If we don’t design it is not going to happen. If you do not know where you want to go, what you want to do and how you want to do it, it’s not going to happen. This is why we need to create dream lines. We need to know what we are going to fill our free time with once we create it. If we don’t know what we are going to do with the free time, we will find something to fill it.

The biggest trap is getting addicted to working for work’s sake. Instead of working for work’s safe we need to create systems that will work for us and fill our time with things we enjoy doing. What are some hobbies that you have? What are some causes you want to help with?

Network marketing allows us to live any lifestyle that we want to live and create passive, residual income but we have to tell life what we want. It is not enough just to have a dream board. You have to have a game plan.

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How Being Authentic Will Help Your Network Marketing Career

People can see through smoke and mirrors. Maybe it was different in years past but these days people are very smart. In this article, we are going to talk about how being authentic will help your network marketing career.

Let me first let you know that being authentic to me does not mean that you share all of your business with the world. Being authentic means being in line with whatever message it is that you are sharing. If you are talking about financial freedom and you don’t have it, you should be talking about how you are working toward it and what you are learning instead of trying to make people think that you already have it.

One of the things I remind myself and teach to my team is that the truth is good enough. Maybe we are not impressed with the success that we have so far but it could be just what the person we are talking to needs to hear.

When I am talking about success, I don’t even necessarily mean monetary success levels, it can even mean that you’ve enrolled one person or got one customer. Whatever your story is, you have to be good with your story and be authentic. This does not mean that you tell the world all of your problems. People don’t need to hear all of that. You can give your story after you’ve gotten through your challenge. When was the last time people were inspired by a rags to rags story?

When you are talking to people just connect with another human being and be genuine in your writing and any other communications as well. The more that you do this, the more people will know, like and trust you. We all know that these are the people that we love to do business with and that is how your business will be helped by being authentic.

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How Advertising and Marketing Got Started

Advertising, as we know it, probably started to prosper in 1904 when John E. Kennedy gave the world that definition: Advertising is Salesmanship-in-Print. A definition that has not been bettered since and many have tried.

But modern day advertising started a few years earlier than Kennedy when Richard Sears produced the very first mail order catalog (around 1892). This catalog contained hundreds of pages of articles for sale and each with their own sales copy. And Sears Roebuck is still going strong today, in marketing and sales.

Around this time, advertising agencies sprang up everywhere. And the people they employed and trained, left us with such treasures that all top marketers today display in their resource libraries and use to their advantage.

Shortly after Kennedy arrived on the scene, Claude Hopkins came along. He left us with a legacy we should all thank him for. He pioneered market testing, sampling, vouchers, and a whole lot more.

At the turn of the last century there were many others: Walter Dill Scott, Maxwell Sackheim, Haldeman Julius, John Caples, to name just four.

Then around the middle of the century such geniuses as Elmer Wheeler, Robert Collier and other contemporaries appeared.

Post war, advertising greats David Ogilvy, Joe Karbo, and Gary Halbert also made their mark.

And living legends Jay Abraham, John Carlton, Dan Kennedy, and Ted Nicholas, have all made many millions both for themselves and their clients.

Towards the end of the last century, the greatest marketing tool of all time was unleashed on the world – the Internet. Early pioneer of the Internet, Ken McCarthy, is still around and his “System” seminars are an absolute must attend.

The Internet has opened a whole new world for advertising and marketing. And a new breed of entrepreneur has been born. Guys like the late, great Corey Rudl, Marlon Sanders, Robert Imbriale, Yanik Silver, Jim Edwards and many others have shown what can be done and in such a short space of time.

But one thing all these “gurus” have in common is that they have studied the markets. They have studied the psychology of what makes people buy. They have learned these principles from the great masters of the past the John Kennedy’s, the Claude Hopkins, the Walter Dill Scott’s, the Elmer Wheeler’s.

And that’s what my articles are all about.

You will be taken from the very beginnings of advertising and get an insight into the writings, the ideas and the philosophies of most of the greatest marketers that ever lived.

For sure, you will recognise much of the material that is mentioned as we take the “tour” but it’s doubtful that you will have come across all of it.

All top marketers recommend that you continually add to your education and you will not do better than picking up any (or all) of the material that you will be exposed to on your “tour.”

Each manuscript mentioned in this “tour” is a desirable addition for your resource library.

Pick them up, maybe one at a time. And you will profit from them just like all the great masters have done past and present.

This article is a brief history of events leading up to the appearance of John E. Kennedy in 1904.

But it also highlights a few milestones in advertising.

1704 The first newspaper ad appeared. It was in a Boston Newsletter and sought a buyer for an estate in Oyster Bay, Long Island.

1729 Benjamin Franklin starts to publish the Pennsylvania Gazette in Philadelphia which included ads.

1742 America’s first magazine ads published by Benjamin Franklin in General Magazine.

1784 America’s first successful daily newspaper, the Pennsylvania Packet and Daily Advertiser, starts in Philadelphia.

1833 Benjamin Day publishes the first successful “penny” newspaper, The Sun. Circulation reached 30,000 by 1837 which made it the largest in the world.

1843 Volney Palow opens the first ad agency in Philadelphia.

1868 Francis Wayland Ayer opens N. W. Ayer and Sons in Philadelphia with just $250.

His first clients include Montgomery Ward, John Wannamaker Dept. Stores, Singer Sewing machines, and Pond’s beauty cream.

1873 The first convention for ad agencies held in New York.

1877 J.W. Thompson buys Culter and Smith from William J. Carlton and pays $500 for the business and $800 for the office furniture.

1880 Department Store founder John Wanamaker becomes first retailer to employ a full-time advertising copywriter John E. Powers.

Wannamaker makes famous statement: half my advertising is waste, I just don’t know which half.

1881 Daniel M. Lord and Ambrose L. Thomas form Lord and Thomas in Chicago.

1881 Procter and Gamble advertise Ivory Soap with an enormous budget of $11,000.

1886 N.W. Ayer promotes advertising with the slogan: Keeping everlastingly at it brings success.

1886 Richard Warren Sears became the world’s first direct marketer.

1891 George Batten and Co. opens.

1892 NW Ayer hires first full-time copywriter.

1892 Sears Roebuck formed.

1893 Printer’s Ink founded by George P. Rowell. A magazine that serves as the little schoolmaster in the art of advertising.

1898 N.W Ayer helps National Biscuit Co. launch the first pre-packaged biscuit Uneeda.

1899 Campbell Soup makes its first advertising.

1899 JWT becomes the first agency to open an office in London. 1900 N .W. Ayer establishes a business-getting department to plan ad campaigns.

1904 John E. Kennedy bursts onto the scene to change the face of advertising forever.

My next article will continue with the evolution of advertising as we know it.

Mail order guru Ted Nicholas said that the old marketers were the best and that they, and the works they produced, should be studied – he did!

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Top 5 Types of Entertainment for Parties

When choosing the most memorable entertainment for parties, first take a look at what kind of party or event it is. Depending on the event, such as weddings, there are wedding entertainment ideas and for corporate events, there are corporate event ideas.

To make it simpler, you can divide the types of entertainment into a group. Remember, entertainment for parties and events can be considered an amusing type of activity from very passive to very interactive. For instance, group classifications are: children, group, public, private or corporate. You want to find the right entertainment for the specific group you would like to entertain for the event.

Here are some examples:

Public Entertainment

When you walk through the park or subway station in any big city, you can probably see a large range of public entertainers amusing the city’s bystanders and passers-by for any amount of money. There are all sorts of public entertainers from Jazz musicians, a violin soloist to mimes. Public entertainers flock to bigger cities because there are a large number of concentrated people in an area to hopefully make some kind of wage. On the other hand, once you make your nominal donation, you can enjoy the gifts these talented public entertainers have to offer.

Corporate Entertainment

Corporate entertainment is aimed specifically at corporate events, award ceremonies and product launches, and is usually private and by invite only. Corporate events can run the gambit scale-wise, from very intimate to thousands of people. Forcorporate event ideas, think about including live speakers or even consider booking live music for corporate picnics and charity functions.

Adult Entertainment

Adult Entertainment is not only referring to the sex industry but can involve entertainment that adults might enjoy, like live concerts, sports, theater and even other activities that might be also appealing and appropriate for kids such aswedding entertainment ideas.

Live Entertainment

Live entertainment can be broad-including all ages and encompassing many varieties of entertainment. For example, music concerts, arena sports, musical theater, plays, live talk shows and seminars-practically any other activity that are aimed to bring large groups of people together and be amused. They can be for wedding entertainment ideas to corporate event ideas.

Child Entertainment

Entertaining kids is a fine balance between mental stimulation and physical activities. That’s why clowns, magicians and puppets are usually the most popular, coupled with games and races. They can be quite enjoyable for adults as well. Live music is also a hit at children’s parties for both young and old alike.

So when considering what kind of entertainment for parties or events, it is simply a matter of matching up the type of entertainment, with the type of audience or group to suit their tastes! Drawing people together with live music is almost always a sure hit! Book your live music today. Call an entertainment professional to help you choose what type of band or DJ you’d like to feature at your party or event!

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7 Tips to Prepare Your Vehicle for Winter

Windshield Wipers and Fluid – Fog, snow and rain will cut down your visibility in winter, causing you to use your wiper blades and washer fluid much more than normal. An antifreeze solution along with winter wiper blades will help to fight ice build-up. Keeping extra windshield washer solvent on hand is helpful too!

Battery – A thorough inspection of your battery, cables, terminals and fluid will help to make sure your car is ready for winter. The cold weather puts more stress on your battery. Many automotive parts stores will test your battery capacity free of charge.

Inspect Your Tires – If you’re not mounting winter tires on your vehicle, be sure to examine your current tires for remaining tread life, uneven wearing and cupping as well as checking the sidewalls for cuts and nicks to help you to know if your tires are ready for the harsh weather. The colder weather will also reduce the pressure within your tires, causing them to perform poorly in the snow. You should frequently check your tire pressures.

Coolant – Along with regulating the engine temperature, a vehicle’s coolant system is responsible for protecting your engine against corrosion. For the winter season you will want to make sure that you are using the right ratio of coolant to water in your system as well as using the right type of coolant for your car. If you are unsure, you can check the effectiveness of your coolant with a simple and inexpensive test found at any car parts store.

Ice scraper – Keep your ice scraper in your vehicle and always clean off your car completely, not just a little peephole in the windshield. You must be able to see all your surroundings, your side mirrors and through your back window. Snow on top of your car could slide down and cover your windshield while you are slowing down or fly off onto someone else’s vehicle while you are driving. In some states it is the law that your vehicle is clear of snow and ice.

Survival Kit – Especially during times of slick road conditions and below freezing temperatures, you will want to keep a survival kit in the car at all times in case of emergency. Some items to consider include extra gloves, boots and blankets, flares, tire chains, a flashlight and extra batteries, car charger or portable cellphone charger, and a whistle. Also check your spare tire and make sure that your car jack is in good, working condition.

Keep Your Gas Tank Above Half – If you get stuck or stranded, the car’s engine will be your only source of heat and you will want to be sure you have enough fuel to keep you warm. In some cases, it may be necessary to remove snow from behind the tailpipe and keep it unobstructed to prevent lethal gas from accumulating in the vehicle.

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Why So Many People Will Talk You Out of Online Marketing

In this modern society where almost everything is digital, it is hard to believe that there are still those who prefer traditional methods, such as in the field of advertising.

Online advertising has been a hit in the last decade. Internet marketing has taken over businesses by storm and doubled their revenue. However, some people still see the field as unnecessary and taxing so they try to convince others to veer away. Below are other reasons why some individuals dislike online marketing:

Inability to adapt with technology
A person may refuse the method because they may not be technology savvy. They are afraid that technology is hard to monitor or manipulate so they choose to stay manual.

Mastery of craft
A lot of traditional people spent years perfecting their craft, so they believe that their capabilities are sufficient. Online marketing is a threat to physical advertising because it minimizes the need for logistics, hence the repulsion.

Less Jobs
Some people think that digital work reduces employment opportunities due to computers replacing manual labor. Only a handful of people are necessary to make internet marketing work.

Information Breach
Putting everything on the internet is a risk for hacking or information leakage that’s why many are skeptical about it. Online marketing requires a substantial amount of data that can be easily stolen or erased.

Lack of Equipment
Many marketers don’t have reliable internet or computers to handle critical work. Manual advertising is easier to delegate and segregate, so smaller businesses prefer it.

Lack of Empathy
Advertisers believe that online marketing is not good for client relations because it promotes a more detached form of communication and a robotic response. Manual advertising is more personal so it is easier to convince people.

Lack of Authenticity
Marketers are wary of online advertising because people nowadays are harder to convince, especially in terms of the authenticity of a product. Since everything can be manipulated or edited, they would have to work more to attract clients.

Population of Non-internet users
A big percent of the population is still manual so it is impractical to promote online marketing in these areas. Online commercials only work with regular exposure but if the audience only uses the internet a few times then it is a wasted effort. Manual advertising is beneficial when people are more inclined to support physical efforts or are part of a community network.

Promotes Mediocrity
Senior marketers believe that online marketing encourages laziness in the younger advertisers because most materials can be recycled, edited or rehashed. Marketing is a skill developed from experience and virtual training may not be enough to develop and create a better breed of advertisers.

Technology is a waste
People believe that using gadgets and computers are harmful to the health of workers so they don’t encourage the employment related to such. Manual advertising promotes brain functions through practice and personal relationships development. It is important for some people to backlog technology to help the environment.

Despite the many reasons why people may talk you out of online marketing, it is still undeniable that this form of marketing has a lot of potential. Learn how you can maximize the web when it comes to marketing your products and services, so you can expand your reach.

John Richards has many years of experience creating and developing books, eBooks, manuals, and videos, on a variety of subjects, including online wealth, pet care, Internet marketing, direct mail, health and wellness, and CD/DVD distribution service. John’s website provides ideas and practical advice for people who want to enjoy the rewards of earning an income from home using simple websites.

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The Best Places For Destination Weddings

Wedding bells are ringing everywhere! If you’re someone who is planning to get married on the coming year then you need to read what we have to say before you make any further wedding plans. For all us, the day we get married is probably the most important day of our lives and we want to make sure it is arranged that way as well. To do that, you don’t necessarily have to throw a grand wedding at the most expensive place around. A simple and much cheaper alternative is to get married at one of the following locations which are known for their exotic beauty and their services all of which are at your beck and call for very economical prices. And before you move on, here’s a tip – if you’re planning a destination wedding make sure you book flight tickets well in advance!

1. Belize:
This place is on top of our list of wedding destinations and the reason for that is because it offers so much for so little. The place has some extremely beautiful destinations and rainforests as well as old Mayan ruins. Oh and let’s not forget that this place is also home to the second largest barrier reef in the world. The best thing about this place is that instead of being filled with expensive resorts like most of the other exotic travel locations, it has a lot of economical lodges and the sea food here is divine yet cheap too. So you can even host a wedding feast filled with exotic sea food but still save a lot in your pocket.

2. Jamaica:
The best thing about Jamaica is that it provides you with a choice of two very different and equally beautiful locations. You can choose to get married on the white sandy beaches or near the Rocky Mountains depending on what you like. Or maybe you could get married on the beach and throw the dinner or reception in the mountains to get the best of both worlds. And on top of that, the arrangements here are really cheap as compared to other travel destinations.

3. Vermont:
This small collection of beautiful landscapes and homey villages is probably the best travel destination to get married in. The scenic beauty here gives you the perfect backdrop to take your wedding vows and have a fun pre or post wedding shoot too. There are a lot of cozy and warm bed and baths here as well as halls where you can hold your wedding party. And the best part of this is that you can get all of this at very very economical prices.

Now that you know the best places to get married in, we suggest that you start planning for your perfect destination wedding and make sure you book flight tickets well before time so as to avoid any unnecessary delays and problems in your plans! All the best! Cheers to new beginnings!

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All You Need To Know About The PTFE Ring Gasket

Gaskets are one of the basic elements for preventing the leakage, mist formation, and spray outs after the flange guards. They are installed at the flange joints, pipelines or valve joints, etc. to prevent the leakage of the harmful gasses and liquids from the gap between the joints. The gaskets are proven to seal the gap between the surfaces of the joints and provide better protection at an affordable price. They bear the high pressure of the high-temperature chemicals and have corrosion resistance properties. They are used in many industries like automotive, aerospace, chemical industries, electronics, military industries, pharmaceuticals and appliances.

The Types Of The Loads That A PTFE Ring Gasket Bear Are As Follows:-

The initial compressive load is the bolt load which pulls the gasket material into surface defects to form a strong seal.
The hydrostatic end force which tends to separate the surfaces of the flange joints when the arrangement is over pressurized.
The internal load pulling the part of the gasket exposed to inner force. It tends to blow the seal out of the joint.
The various metals and materials are used to make gaskets which can meet the demand of various industries. The range covers non-metallic, semi-metallic and metallic gaskets. The industries mostly install PTFE ring gaskets which are made up of a material and provide better performance in the operation.

This type of the gaskets used widely in the chemical industries and pharmaceuticals because it avails numerous benefits, besides acting as the protective seal for the leakage. It reduces friction to provide a rigid usability and avoid any of the damage or failures.

There Are Many Factors That Are Affecting The Performance Of The Gaskets:-

The Flange Load – The pressure on the two surfaces of flange joints churns the product and compresses the gasket to create an even tighter seal. The gaskets are enough tough to bear this load and the bolts of the joints should be tightened enough to create a perfect seal.

Temperature – The high temperature sometimes affects the efficiency of the product, but the gaskets are made of the high-grade material which is actually temperature resistant.

Fluid – The chemicals flowing through the pipelines is highly corrosive in nature and the liquids are harder to sell in comparison to the gas. The PTFE ring gaskets seal the liquid and prevent it from flowing outside. The product also prevents the contamination of the liquid.

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6 Tips Before You Rent a Boat

Sailing a boat is a great experience, especially when you are sailing with your friends or family. It’s true that not everyone can afford to own a boat to have the sailing experience, but that doesn’t mean they can’t do it. If you want to sail a boat but don’t have the money to buy one, you can use another option and rent one. However, you should know a few things before going this route. This will make sure that you will be on the safe side.

Tip #1 Reserve a Boat Ahead of Time

In summer, the demand for boats is higher than in winter. Therefore, you may find it harder to find a boat that hasn’t been taken. To avoid this situation, we suggest that you make the reservation a few weeks earlier. As soon as you have confirmed your vacation dates, you should have a boat reserved.

Tip #2 Consider Your Needs

As a beginner, renting a fast boat won’t be a good idea for you. But if you have a friend with you who knows how to sail a boat, then you may go ahead and rent a fast one. Another thing to keep in mind is that the selection should be based on what you want to use the boat for. For instance, not all types of vessels would be suitable for fishing. For recommendations, you can get in touch with the boat reservationist.

Tip #3 Rent a Well-maintained Boat

The boat you are going to rent must be in good condition. In other words, make sure the boat doesn’t have any defects. But the question is how can you know if the boat is in good working condition? Well, you should take a look at the rental office or building. If the building is well maintained, the boats will also be in good condition and vice versa. Remember: sailing a damaged or defective boat may put your life at risk. So, you should never compromise on this factor.

Tip #4 Use Charts and Maps

The boat you are going to rent should have the latest charts. They will make it easier for you to know the directions to wherever you want to go. Since waterways change from time to time, having the latest maps is highly recommended.

Tip #5 Safety Is of Paramount Importance

The most important thing in our lives is safety. So, make sure that the boat has all the required safety equipment. Also, the law doesn’t allow you to use a boat if it doesn’t meet any safety requirement.

Tip #6 Communication is Important

The boat you are going to rent must have a working on-board radio. In case something goes wrong during sailing, you can use the onboard radio or your cell phone to call for help. Also, don’t forget to save the important numbers in your phone before you board the boat.

So, these are some boat renting tips that you should note down and take into account before renting a good boat.

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